DR. IRENE KILUBI - Strategy expert for community building, brand ambassadors and GenZYX collaboration; Lecturer in digital marketing and entrepreneurship for various renowned universities
How Community Engagement pays off
✔ HIGHLY ENGAGED customers bring in 23% more revenue. As such, a rising trend is emerging, where brands and companies place community engagement strategies at the forefront of their marketing initiatives. The benefits of community engagement are tremendous. It will foster brand loyalty, improve user retention, and drive more leads.
✔ Additionally, having an engaged and active community is more profitable rather than spending too much money on Google AdWords and Social Media Ads to attract more customer leads. In a nutshell, community engagement
activities are a process of promoting and nurturing your users, customers, and fans.
✔ During her speech, Irene will share experiences and challenges on community engagement strategies.
She will discuss best practices for successful engagement of community members.